I've been getting a lot of messages in the last few days from people asking me about the 'Technicolor CineStyle' Picture Style (profile) that was used for this video, what it does and why should they use it. The experts in video always said to shoot video in a "flat" setting, so you would have more room to work with later on. The reason for this is because our video camcorders and Digital SLRs (that shoot video) like to use in-camera sharpness, contrast and brightness to create what it feels is the best image. This is great if you don't plan on grading your footage later, but for those of us who want to manipulate the footage later, shooting flat will give us more room to work with. It's almost like the equivalent of shooting 'raw' when you take still shots with a digital SLR camera. You could use your own custom "flat" settings, but why bother, when Technicolor have taken all the guess work out of it?
OK, so enough talk.. I thought why not just show a you guys a video that displays the before and after shots together, in order to get a better idea - check it out below.
As you can see from the video, I could have added all sorts of grading and manipulated the video even more, but I just wanted to demonstrate what could be done by applying only the "S-Curve" that Technocolor recommends and nothing else. Simply doing that just made the colours so much more vibrant, kept all of the depth, preserved detail and made the images just 'pop' out of the screen
You can read more about Technicolor CineStyle here:
http://www.technicolor.com/en/hi/cinema/filmmaking/digital-printer-lights/cinestyle
